A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.
The Wrong Side Of History
Evaluate how you are marketing your medical devices. Are you forward-thinking enough? Think, how will medical device marketing be done in 50 years?
How To Test Your Web Design Inexpensively
Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.
We Have Rum Raisin
A medical device company representative asked for my medical device services for free. I offered her “Rum Raisin” instead.
Call Me, Maybe?
Are you afraid of saying hi to your site visitor by using live chat? Then you should read this (and profit). Live chat is of paramount importance.
You Make Me Blush.
If you don’t use testimonials in your medical device marketing, you’re missing an opportunity. Here’s how to get valuable testimonials from clients.
Do You Measure ROR? You Should.
Wanna know why I recommend you read Ted Rubin’s new book, “Return on Relationship”? Then click through for this informative review.
Saw You In The Wall Street Journal
Consider these strategies to complement what you’re already doing to garner publicity for your medical device company.
The Best Medical Device Marketing Posts in 2012
A compilation of the best medical device marketing posts in 2012. Older but timeless.
A Not-So-Merry Holiday Greeting
If you’re gonna send a holiday greeting to clients, send a proper one that’s personal, perhaps hand-written, or pick up the phone and call.
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