Cardiac Arrest in Children happens 7,000 times per year in North America. Texas has a mandate for defibrillators in public schools. It helped save this girl’s life.
Three Homepages in Six Months: Third in a Series
The homepage that helped me get my first client “wasn’t professional enough,” he said. So I changed it and now share lessons learned with you.
Three Homepages in Six Months: Second in a Series
Be creative but not so creative that we don’t know what to do when we get to your site. Lots of websites look basically the same because they all use a common, accepted architecture that works.
Three Homepages in Six Months: First in a Series
When I first launched MedicalMarcom.com, I did so with an embarrassing homepage. I didn’t know any better. Here, I share my early lessons.
Are You in the Golden Triangle?
You’ll want your medical device marketing team to review this web-design perspective from best-selling Web development author Thomas Powell.
Is Your Medical Device Secure?
If you are marketing medical devices, know this: More 5.5 million patient records with personal health information were exposed via 126 separate breach events.
Mistakes Can Be Fun – A Primer on 404 Pages
Marketing Medical Devices: We all make mistakes and goof ups. For the less serious ones: Have fun with them. You may win over a few friends and customers.
Mobile Medical Applications FDA Draft Guidance
A summary of FDA Draft Guidance for Mobile Medical Applications with highlights and emphasis from Medical Marcom (no FDA emphasis intended).
Mobile Health with Kathleen Malaspina [VIDEO]
The next time you’re having lunch with someone smart as Kathleen Malaspina, take out your video camera and ask her a question or two about what she’s doing. It’s good marketing and networking for both of you.
HACKED!
How secure is your site? Apparently, India-based medical device marketer DyAnsys is not very secure at all.
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