If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.
There Goes a Million Dollars: Think “Value Analysis Committee”
A urologist spent $300,000 of his own money and borrowed $700,000 more for his new urological device. Clinicians said they loved the concept – but still no sales. Why?
Does Direct-to-Consumer Marketing Work for Medical Devices?
Does DTC work for Medical Devices? I said, in general, no, it doesn’t. Then I asked the 320,000+ member Medical Devices Group. They had some other ideas. Read and decide if it makes sense for you.
I discovered SpeakPipe
SpeakPipe lets your web visitors leave you a voicemail.
I have a free account which allows up to 20 messages (of 90-second duration) per month.
Now THIS is a LinkedIn Profile!
Here is a great example of a specialist taking full advantage of her LinkedIn profile. You can do this too and maximize your social impact.
Congratulations!
The next time someone electronically says Congratulations! or Happy Birthday, do this instead of what you’re probably doing today.
Do Social Media Just Like Mick
Want to know how a medical device CEO should do social media? Just like Mick Farrell, chief executive officer of $9-billion ResMed.
Covered in Shit
Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?
We are NOT Going to “The Next Level.”
You and me? We are NOT going to “the next level.” Sorry, just not gonna happen. “The next level” is one of the laziest ways ever to complete a thought.
The Best FREE Marketing Program? Say Hi.
What Steve and Chris Sandland taught me today about making connections, talking to your network, and winning new business.
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