Medical Device Marketing Blog at Medical Marcom

[Video] Got Cookies? (Co-Starring Lucas)

Our second installment of educational Lucas-based videos: How you can distinguish between new visitors and repeat visitors to your website.

The Secret To Writing Relevant Site Content

When you’re explaining something – and you realize you keep saying the same thing – you probably have relevant content for your medical devices site.

The Best Medical Device Marketing Posts

A compilation of the best medical device marketing posts: Medical device web design, lead capture, site engagement, lead generation, online marketing.

Ricky Gervais (and I) on telling a story

hi i am a medical device company and i sell a sterile product that improves patient outcomes and blah blah blah blah blah blah blah.

Finish What You Started. Three Tips For Resurrecting Failed Content Marketing Programs.

Excellent content marketing tips from the hand of Tom McCall, Vice President, Chief Marketing Officer at ICU Medical.

This couldn’t possibly work for medical device companies. Or could it?

Medical device marketing doesn’t have to be antiseptic, overly technical, or boring.

It’s My Birthday!

Is there a marketing lesson in it? You bet. Learn how to convert birthday wishes into birthday business!

Did I Piss You Off? (Sorry.)

Learn what thought leader Guy Kawasaki said is What Truly Counts when using social media. Pissing you off might be a side effect.

Second Guessing You

Google yourself. See if you see what we’re seeing.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

How To Test Your Web Design Inexpensively

Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

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"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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