Medical Device Marketing Blog at Medical Marcom

The Gag Reel Experiment

Is there any place on a medical device marketing website for comedy? Results and analysis of my Medical Marcom experiment.

Lessons from the Chapstick Social Media Fiasco

If you are marketing medical devices, you may be concerned about the role of Facebook, Twitter, and blog comments in your social media strategy.

Seven Implications for Online Marketing

For medical device marketers, a summary of Derek Halpern’s seven social triggers to help you convert more online visitors into leads.

People Are People, So Why Should It Be …?

Human behavior is human behavior is human behavior. – Dan Kennedy. You don’t have to "be official" all the time. Connect with prospects on an emotional level.

I Asked 4 SEO Experts and This is What They Said

I asked 4 SEO experts for 10 things, in order of importance, to help my site rankings. Answers from SEOmoz, Raven Tools, Barry Hurd, and Elgé Premeau.

The Best Conversion Tool I May Ever Recommend

Online chat will help you convert visitors. My experience with SnapEngage yielded a new customer lead within an hour of installation.

The Answer to the Healthcare Crisis?

Jomo Starke, manager of health information exchange for SynerMed, sees the path to a sustainable healthcare system in the US. But you might not like his answer.

Claude Hopkins, the Father of Direct Response Marketing

How might Claude Hopkins, the father of direct response marketing, write an advertisement for medical device marketing consultancy Medical Marcom?

SEOmoz’ Rand Fishkin on Inbound Marketing

Medical device marketers, earn your prospect’s interest instead of buying it. 10 actionable tactics with examples plus SEOmoz’ Rand Fishkin’s presentation.

Low Effort, High Payback Twitter Tips for Busy Marketers and Reps

I get it. As a medical marketing or sales rep, you don’t have time for Twitter. But you do have time to grab free info and leads! Here’s a list of the basics.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

How To Test Your Web Design Inexpensively

Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

How to Optimize your Content Creation and Distribute it for B2B

Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

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"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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