Those among you marketing medical devices, does your sales force use iPads for electronic demos yet? Joe Doyle helped introduce a medical device detailing app.
If you are marketing medical devices, know this: More 5.5 million patient records with personal health information were exposed via 126 separate breach events.
If you’re marketing medical devices, you’d better be prepared for an FDA audit, Biomet Manager of Clinical Affairs Keli Hankee explains.
Marketing Medical Devices: We all make mistakes and goof ups. For the less serious ones: Have fun with them. You may win over a few friends and customers.
If you’re marketing medical devices, be sure you understand your physician customers’ pain points.
What exactly defines Mobile Health? The National Institutes of Health calls it “the delivery of healthcare services via mobile communications services.”
A summary of FDA Draft Guidance for Mobile Medical Applications with highlights and emphasis from Medical Marcom (no FDA emphasis intended).
The next time you’re having lunch with someone smart as Kathleen Malaspina, take out your video camera and ask her a question or two about what she’s doing. It’s good marketing and networking for both of you.
A list of all the #MedDevice chats we held on Twitter for the Medical Devices Group.
“As an industry, we in cell therapy haven’t done a good enough job telling our story,” began Lee Buckler, cell therapy and regenerative medicine consultant. “No wonder there are so many misconceptions about cell therapy!