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#MedDevice: @FDALawyers on Regulatory Crackdowns

Saying “I didn’t know” won’t win you any friends with the FDA, Department of Health and Human Services, or the Department of Justice.

5 signs you have ADD

Sign #1: You got here by some kind of distraction.

I forget the other four.

The point?

Like you, your prospect is distracted and doesn’t have a lot of time.

Quick communication can work.

Make your point and move on.

Your prospect or customer will appreciate it.

How to Re-Engage Your Prospect

If you’re new here, you may want to download my free, 25-page ebook, Proven Lead Generators for Medical Companies. Thanks for visiting!Recently, a prospect replied favorably to my offer. I responded. Then … nothing. What I wrote to re-engage him.

#MedDevice: And Then There’s MAUDE

If you don’t know about MAUDE (Manufacturer and User Facility Device Experience), my medical device friends, you should.

3 Words That Let You Say (Just About) Anything

“As you know” lets you raise an important industry insight … and its implications to your customer … in a way that preserves his ego.

#MedDevice: Are ACOs S.T.U.P.I.D. or S.M.A.R.T.?

Jeff Cohen, a specialist in healthcare law, thinks “ACOs are S.T.U.P.I.D.” Gregg Masters, publisher of ACOwatch.com, disagrees. He is planning a counter-post: “ACOs are S.M.A.R.T.”

Novel Idea for your Careers Page

If you’re a young company looking for talent, here’s an inviting careers page idea.

#MedDevice: How to Influence Physician Referrals

If you are in medical devices and want to drive referrals to your specialist network, read this #MedDevice recap!

How can I rank for a term on Google?

You want to show up on the first page of Google for the product categories your company sells. How can you rank highly for a term on Google?

#MedDevice: Selling “through” physicians?

What happens when the medical device buyer is the specialist but the primary care physician is the influencer? That’s the question at the heart of this #MedDevice chat. Maybe you can help with your thoughts in the comments.

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Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

How To Test Your Web Design Inexpensively

Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

How to Optimize your Content Creation and Distribute it for B2B

Are you being strategic about your content? How can you use your time well and ensure people will consume the content you’re producing? Then read this.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Medical Device company SEO is competitive

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

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"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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About Joe Hage

medical device marketing

I’m Joe Hage, a Wharton MBA and 25+ year marketing professional. I specialize in marketing strategy and communications, lead generation, and website development for medical device and related companies. Discover my 350,000+ member Medical Devices Group, and meet us at our 10x Medical Device Conferences.

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