Saying “I didn’t know” won’t win you any friends with the FDA, Department of Health and Human Services, or the Department of Justice.
Sign #1: You got here by some kind of distraction.
I forget the other four.
Like you, your prospect is distracted and doesn’t have a lot of time.
Quick communication can work.
Make your point and move on.
Your prospect or customer will appreciate it.
If you’re new here, you may want to download my free, 25-page ebook, Proven Lead Generators for Medical Companies. Thanks for visiting!Recently, a prospect replied favorably to my offer. I responded. Then … nothing. What I wrote to re-engage him.
If you don’t know about MAUDE (Manufacturer and User Facility Device Experience), my medical device friends, you should.
“As you know” lets you raise an important industry insight … and its implications to your customer … in a way that preserves his ego.
Jeff Cohen, a specialist in healthcare law, thinks “ACOs are S.T.U.P.I.D.” Gregg Masters, publisher of ACOwatch.com, disagrees. He is planning a counter-post: “ACOs are S.M.A.R.T.”
If you’re a young company looking for talent, here’s an inviting careers page idea.
If you are in medical devices and want to drive referrals to your specialist network, read this #MedDevice recap!
You want to show up on the first page of Google for the product categories your company sells. How can you rank highly for a term on Google?
What happens when the medical device buyer is the specialist but the primary care physician is the influencer? That’s the question at the heart of this #MedDevice chat. Maybe you can help with your thoughts in the comments.