If you’re new here, you may want to download my free, 25-page ebook, Proven Lead Generators for Medical Companies. Thanks for visiting!I’m a 20-year marketer specializing in lead generation for medical companies. As a medical device consultant I write for multiple sites but never “went viral” until I wrote “The Twitter Chat That Killed Sermo.” […]
Janssen, the division of Ortho-McNeil-Janssen Pharmaceuticals, introduced a smartphone app that probably requires (but does not yet have) FDA oversight.
Mine was an innocent invitation to talk during last night’s #MedDevice chat, a feature of the Medical Devices Group, LinkedIn’s largest medical community. Who knew it could unravel the company?
A medical device marketing company executive recently told me, “Our sales take place in the physician office. Our website doesn’t really matter.” My thought? Well, Gilbert Gottfried says it best.
A discussion with Erica Virginia Olenski, Twitter’s @TheGr8Chalupa, Marketing Communication Specialist at @CorepointHealth and Managing Editor of @HL7Standards. We attempted to explain HL7 is in layman’s terms.
You have the best medical sales team in the industry. Your medical device has proven advantages versus the competition. Your marketing collateral is professional-looking and easy to read. But the one thing that really matters is completely out of your control.
Robert West, PhD, Associate Professor of Biochemistry and Molecular Biology, Upstate Medical University at SUNY, teaches social media to medical students.
View the story “#MedDevice chat: Selling to physicians.”
Patient is not a third-person word. Patients are finding health information online. How reliable is it? Can we patients help shape our own care?
The Medical Communication Group applies medical marketing communication concepts to Robert Cialdini’s book, Influence: The Power of Persuasion.