If you’re new here, you may want to download my free, 25-page ebook, Proven Lead Generators for Medical Companies. Thanks for visiting!I’m a 20-year marketer specializing in lead generation for medical companies. As a medical device consultant I write for multiple sites but never “went viral” until I wrote “The Twitter Chat That Killed Sermo.” […]
#MedDevice: Is There a Regulation for That?
Janssen, the division of Ortho-McNeil-Janssen Pharmaceuticals, introduced a smartphone app that probably requires (but does not yet have) FDA oversight.
The Twitter Chat that Killed Sermo
Mine was an innocent invitation to talk during last night’s #MedDevice chat, a feature of the Medical Devices Group, LinkedIn’s largest medical community. Who knew it could unravel the company?
YOU FOOL!!!
A medical device marketing company executive recently told me, “Our sales take place in the physician office. Our website doesn’t really matter.” My thought? Well, Gilbert Gottfried says it best.
#MedDevice chat: Understanding HL7 Standards
A discussion with Erica Virginia Olenski, Twitter’s @TheGr8Chalupa, Marketing Communication Specialist at @CorepointHealth and Managing Editor of @HL7Standards. We attempted to explain HL7 is in layman’s terms.
Face it. You’re out of control.
You have the best medical sales team in the industry. Your medical device has proven advantages versus the competition. Your marketing collateral is professional-looking and easy to read. But the one thing that really matters is completely out of your control.
#MedDevice chat: Teaching social media to med students
Robert West, PhD, Associate Professor of Biochemistry and Molecular Biology, Upstate Medical University at SUNY, teaches social media to medical students.
#MedDevice chat: Selling to Physicians
View the story “#MedDevice chat: Selling to physicians.”
@ePatientDave’s “The Year of Patient Rising” [VIDEO]
Patient is not a third-person word. Patients are finding health information online. How reliable is it? Can we patients help shape our own care?
Six Ways to Persuade People and Grow Your Business
The Medical Communication Group applies medical marketing communication concepts to Robert Cialdini’s book, Influence: The Power of Persuasion.
