How secure is your site? Apparently, India-based medical device marketer DyAnsys is not very secure at all.
Social influencer, orthopedist Dr. Howard Luks explains what it takes to get an appointment and his interest in your medical device.
In a medical equipment trade show, every medical device manufacturer wants your prospects’ attention. How will you stand out?
Expect a single payer system in the US in 10 years or so, says Gunter Wessels, national healthcare reform expert and healthcare practice principal for TIGI.
Are ALL your customer care representatives trained how to diffuse a situation and elevate as appropriate? It’s more important now than ever!
“Why are medical device companies clearly falling behind other industries in social media,” I asked communications and content strategist Carissa Caramanis O’Brien, an expert consultant in healthcare, EMS, non-profits, and technology.
In its simplicity, a video from Dr. Swanson reminded me how important it is to get out your video camera and talk directly to your customers and prospects.
“Medical device coverage is shrinking among financial outlets,” began Chris Gale, SVP for EVC Group, a San Francisco and New York-based investor relations and public relations firm for medical device companies.
Is the practice independent or affiliated with a hospital? If hospital, is a GPO involved? All these make a difference when you’re doing medical device marketing or looking to demo a new product!
I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.