4 min reading timeIf you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives.
So for my new friends, here are the most essential medical device marketing articles I’ve written to date.
Other resources for you include:
• MDMS, the Medical Device Marketing and Sales Workshop,
• The Medical Devices Group,
• The Medical Devices Group Advisory Board, and
• The 10x Medical Device Conference, now in its fifth year with inspiration, strategy, and networking for medical device executives.
Happy reading and pick up the free PDF “Steal These Ideas: 10 Proven Lead Generators for Medical Companies” before you go!
Medical Device Marketing Strategy
First 3 Questions
These are three questions you need to answer before you spend any money marketing your medical device. I ask these questions before I consider accepting a new client.
For Medical Device Start Ups Who Need Help
Medical device startups need capital. They need distribution. They need talent. To get them, they NEED to do this one thing first.
Medical Device Website Design
How to Rebuild Your Medical Device Site from Scratch
A 12-minute video with a PDF download to get you started on the path to a contemporary medical device website. There’s also a link to an hour-long webinar on the topic, “A Look at Current Medical Device Company Websites.”
From Scratch
Learn from the marketing decisions (and near misses) I made while designing my first 10x Medical Device Conference website. It’s a good thing I did some testing!
Five Tips For Your Contact Us Page
Too many websites waste their Contact Us pages. How many of these simple tips to attract the right conversations with prospects are you using?
You Make Me Blush
How site testimonials serve multiple purposes for your website and the best way to get them.
Call Me?
Lead Generation for Medical Device Companies
Call Me, Maybe?
A story about live chat, the best conversion tactic I know. It has made me tens of thousands of dollars.
The “What Would Seth Godin Do” Plugin
A tool to help you distinguish between new visitors and repeat visitors to your website. Bonus! A video starring my son on a swing.
Crap
This tactic has generated hundreds of leads for my business. So I’m giving you the code to add it to your website too.
My Last Ebook Was Crap: Why That’s Great News!
I promoted a crappy medical device marketing ebook for 18 months. What I learned… and implications for you and your brand.
Search Engine Optimization
SEO for Medical Device Companies
Piss Away Money
Email Marketing For Medical Devices
How to piss away $3,000 on an email blast
I rip apart the worst email blast I’ve seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.
What’s wrong with this email? Part 1 | Part 2 | Part 3
A three-part series on a train-wreck of an email and how we salvaged the program.
Customer Engagement
Call Yourself. See What Happens.
Your fancy medical device marketing is wasted if your company blunders the simple inbound call… and other telephonic tragedies.
Social Media for Medical Device Companies
Unsexy Products
Do you feel no blog post or update is exciting enough to bother adding to your website? Then watch this short video for a few ideas.
Medical Device Marketing in 140 Characters
FDA’s June 2014 social media guidance says if you need more room to reveal material facts than the medium allows, don’t use the platform. Includes FDA download.
Repurposing Social Media On Your Site
Secret to Writing
Creating Relevant Medical Device Content for your Site
The Secret To Writing Relevant Site Content
When you’re explaining something worthwhile, you probably have relevant content for your medical devices site.
Three Tips For Resurrecting Failed Content Marketing Programs
Guest post from Tom McCall, Vice President, Chief Marketing Officer at ICU Medical.
How Do You Compare?
Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?
