Medical Device Marketing Blog at Medical Marcom

Real Advice: Promoting Your Conference

Brian Johnson, the founder of popular medical device publication MassDevice, asked for ideas to promote his conference. Here are the five ideas I offered.

Your Healthcare Call Point NEEDS You – Now More Than Ever

TIGI Senior Partner Sam O’Rear challenges you to move a level above your traditional call points using your understanding of healthcare reform as leverage.

XLHealth on Medicare, Monitoring, and Members

An interview with Robb Cohen, Chief Government Affairs Officer for XLHealth, the largest Medicare Chronic Special Needs Plan in the country.

Timely Story Gets On Google’s First Page

If you are marketing medical devices, be smart about your post title, URL, and title meta tags. You may end up on page one.

Child’s Cardiac Arrest Caught on Tape [Video]

Cardiac Arrest in Children happens 7,000 times per year in North America. Texas has a mandate for defibrillators in public schools. It helped save this girl’s life.

Three Homepages in Six Months: Third in a Series

The homepage that helped me get my first client “wasn’t professional enough,” he said. So I changed it and now share lessons learned with you.

Three Homepages in Six Months: Second in a Series

Be creative but not so creative that we don’t know what to do when we get to your site. Lots of websites look basically the same because they all use a common, accepted architecture that works.

Three Homepages in Six Months: First in a Series

When I first launched MedicalMarcom.com, I did so with an embarrassing homepage. I didn’t know any better. Here, I share my early lessons.

EndoGoddess App a Godsend for Diabetics?

Pediatric endocrinologist Dr. Jen Dyer gave up her practice to pursue her entrepreneurial dream in the #mhealth space. Her new diabetes app is now available.

Are You in the Golden Triangle?

You’ll want your medical device marketing team to review this web-design perspective from best-selling Web development author Thomas Powell.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

How to Piss Away $3,000 on an Email Blast

Joe rips apart the worst email blast he’s seen in a long time. Please read and – at all costs! – avoid these mistakes! PLEASE.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

How To Test Your Web Design Inexpensively

Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

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"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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