Medical Device Marketing Blog at Medical Marcom

Viral Lessons from the “Twitter Chat that Killed Sermo”

If you’re new here, you may want to download my free, 25-page ebook, Proven Lead Generators for Medical Companies. Thanks for visiting!I’m a 20-year marketer specializing in lead generation for medical companies. As a medical device consultant I write for multiple sites but never “went viral” until I wrote “The Twitter Chat That Killed Sermo.” […]

#MedDevice: Is There a Regulation for That?

Janssen, the division of Ortho-McNeil-Janssen Pharmaceuticals, introduced a smartphone app that probably requires (but does not yet have) FDA oversight.

The Twitter Chat that Killed Sermo

Mine was an innocent invitation to talk during last night’s #MedDevice chat, a feature of the Medical Devices Group, LinkedIn’s largest medical community. Who knew it could unravel the company?

YOU FOOL!!!

A medical device marketing company executive recently told me, “Our sales take place in the physician office. Our website doesn’t really matter.” My thought? Well, Gilbert Gottfried says it best.

#MedDevice chat: Understanding HL7 Standards

A discussion with Erica Virginia Olenski, Twitter’s @TheGr8Chalupa, Marketing Communication Specialist at @CorepointHealth and Managing Editor of @HL7Standards. We attempted to explain HL7 is in layman’s terms.

Face it. You’re out of control.

You have the best medical sales team in the industry. Your medical device has proven advantages versus the competition. Your marketing collateral is professional-looking and easy to read. But the one thing that really matters is completely out of your control.

#MedDevice chat: Teaching social media to med students

Robert West, PhD, Associate Professor of Biochemistry and Molecular Biology, Upstate Medical University at SUNY, teaches social media to medical students.

#MedDevice chat: Selling to Physicians

View the story “#MedDevice chat: Selling to physicians.”

@ePatientDave’s “The Year of Patient Rising” [VIDEO]

Patient is not a third-person word. Patients are finding health information online. How reliable is it? Can we patients help shape our own care?

Six Ways to Persuade People and Grow Your Business

The Medical Communication Group applies medical marketing communication concepts to Robert Cialdini’s book, Influence: The Power of Persuasion.

8 Top Articles: SEO for Medical Device Companies

It’s fierce competition to win the Google Wars for top rank. Here’s a round-up of articles we’ve featured on search engine optimization for medical devices.

7 Ways to be More Persuasive in Sales

I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.

Covered in Shit

Michael made a product that makes a big difference to ostomy patients that have it. Too bad so few patients have it. How can he build his brand?

How to Rebuild Your Medical Device Website From Scratch [VIDEO]

See if you should scrap your site. How to reduce site design time. Compare your site to 33 medical sites. Download a PDF of featured sites for easy reference.

Somebody That I Used To Know

Goyte: “But you treat me like a stranger and that feels so rough.” I wonder if your customers can say the same about their relationship with you. Here are five ideas to make them feel loved.

The dominant marketing tool in the medical equipment industry?

A visitor asked, “What are the dominant marketing tool in the medical equipment industry?” Here’s my reply for the medical device industry.

How Do You Compare?

Customers compare alternatives and buy the device that best suits their need. How can you use this insight to drive traffic to your medical device website?

Start Here: The Most Essential Medical Device Marketing Posts on this Blog

If you’re new to this medical device marketing blog you missed some good stuff, now buried 100 posts deep into the archives. So for my new friends, here are the most essential medical device marketing articles I’ve written to date.

For Medical Device Startups Who Need Help

Medical device startups need capital. They need distribution. They need talent. To get them, medical device startups NEED to do this first.

Time to Change: Fourth in a Series

I liked my very functional homepage design. But the Internet outgrew it. A post to show the archived look what I changed and why.

How To Test Your Web Design Inexpensively

Testing and learning from Joe’s marketing decisions (and near misses) he made while designing a website to promote his Medical Devices Group conference.

My Last Ebook Was Crap: Why That’s Great News!

I promoted a crappy PDF about medical device marketing for 18 months. What I learned… and implications for you and your brand.

Looking for Lead Generation? Where to Start?

I’m often asked, “I’m looking for leads, can you help me?” Here is a list of questions to answer before you start lead generation and tactics to consider.

9 reasons to incorporate video into your medical device marketing efforts

The reasons to incorporate video into your medical device marketing efforts? Trust. Video is the best way to build trust with your website visitors.

Horrible Medical Device Marketing from HORIBA Medical

Dear Horiba Medical, if you’re going to spend thousands on medical device marketing at a show (or anywhere), please write something that makes sense.

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"Joe is truly a pioneer, willing try anything to push the boundaries of this digital frontier for medical devices marketing, a space that really needs shaking up."
– Kathleen Malaspina, Chief Innovation Officer, OrthoAccel Technologies

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