Saying “I didn’t know” won’t win you any friends with the FDA, Department of Health and Human Services, or the Department of Justice.
5 signs you have ADD
Sign #1: You got here by some kind of distraction.
I forget the other four.
The point?
Like you, your prospect is distracted and doesn’t have a lot of time.
Quick communication can work.
Make your point and move on.
Your prospect or customer will appreciate it.
How to Re-Engage Your Prospect
If you’re new here, you may want to download my free, 25-page ebook, Proven Lead Generators for Medical Companies. Thanks for visiting!Recently, a prospect replied favorably to my offer. I responded. Then … nothing. What I wrote to re-engage him.
#MedDevice: And Then There’s MAUDE
If you don’t know about MAUDE (Manufacturer and User Facility Device Experience), my medical device friends, you should.
3 Words That Let You Say (Just About) Anything
“As you know” lets you raise an important industry insight … and its implications to your customer … in a way that preserves his ego.
#MedDevice: Are ACOs S.T.U.P.I.D. or S.M.A.R.T.?
Jeff Cohen, a specialist in healthcare law, thinks “ACOs are S.T.U.P.I.D.” Gregg Masters, publisher of ACOwatch.com, disagrees. He is planning a counter-post: “ACOs are S.M.A.R.T.”
Novel Idea for your Careers Page
If you’re a young company looking for talent, here’s an inviting careers page idea.
#MedDevice: How to Influence Physician Referrals
If you are in medical devices and want to drive referrals to your specialist network, read this #MedDevice recap!
How can I rank for a term on Google?
You want to show up on the first page of Google for the product categories your company sells. How can you rank highly for a term on Google?
#MedDevice: Selling “through” physicians?
What happens when the medical device buyer is the specialist but the primary care physician is the influencer? That’s the question at the heart of this #MedDevice chat. Maybe you can help with your thoughts in the comments.
