How secure is your site? Apparently, India-based medical device marketer DyAnsys is not very secure at all.
Dr. Luks WON’T See You Now, Unless …
Social influencer, orthopedist Dr. Howard Luks explains what it takes to get an appointment and his interest in your medical device.
Strategy for a Medical Equipment Trade Show or Event
In a medical equipment trade show, every medical device manufacturer wants your prospects’ attention. How will you stand out?
Economic Turmoil’s Impact on National Healthcare Reform
Expect a single payer system in the US in 10 years or so, says Gunter Wessels, national healthcare reform expert and healthcare practice principal for TIGI.
Don’t F*** With Your Customers [Video]
Are ALL your customer care representatives trained how to diffuse a situation and elevate as appropriate? It’s more important now than ever!
#MedDevice Companies: Falling Behind
“Why are medical device companies clearly falling behind other industries in social media,” I asked communications and content strategist Carissa Caramanis O’Brien, an expert consultant in healthcare, EMS, non-profits, and technology.
Dr. Swanson sent me
In its simplicity, a video from Dr. Swanson reminded me how important it is to get out your video camera and talk directly to your customers and prospects.
#MedDevice: Using PR to Reach Investors and Physicians
“Medical device coverage is shrinking among financial outlets,” began Chris Gale, SVP for EVC Group, a San Francisco and New York-based investor relations and public relations firm for medical device companies.
#MedDevice: Selling Devices into Primary Care
Is the practice independent or affiliated with a hospital? If hospital, is a GPO involved? All these make a difference when you’re doing medical device marketing or looking to demo a new product!
7 Ways to be More Persuasive in Sales
I take seven of Robert Cialdini’s “50 Scientifically Proven Ways to Be Persuasive” and apply them to medical device marketing and sales.
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